Centra Marketing & Communications
Experiential Marketing
One-to-one consumer engagement connects the audience with the brand in an authentic and meaningful way creating relevant, credible and, most importantly, memorable encounters. Our methods focus on making a personal connection by creating emotional involvement through:
  • Event/Lifestyle/Sports Negotiations
  • Sampling
  • Grassroots Activation
  • Guerilla Marketing
  • Mobile Marketing/Cell Phone Marketing
  • Field Marketing
  • Sports Marketing
  • Entertainment Marketing
  • PR Events
  • Cause-Related Marketing
  • Nightlife Marketing
  • College Marketing
  • Stunts
  • Measurement Reporting
 
 
 
CASE STUDIES
Barefoot Wine & Bubbly: Sports, wine sampling and bare feet make for an effective experiential marketing campaign. Gallo Family Vineyards: Pairing wine and food for a perfect experiential marketing and  sampling campaign.
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