Eating delicious food and enjoying fine wine with friends or family make for some unforgettable experiences. Whether around a dinner table, at a restaurant or in a cooking class, good food and good wine are a perfect pair and a perfect marketing strategy for introducing Gallo Family Vineyards (GFV) to new consumers. Centra’s market research uncovered the ideal pairing for GFV in a national partnership with the popular Taste of Home Cooking. At Taste of Home events around the country, crowds lined up early to enjoy the pre-show Gallo wine sampling before watching on-stage recipe demonstrations featuring Gallo wines. Gallo was further integrated into the event through branded gift bags featuring a wine pairing guide and door prizes for attendees. Gallo also received an advertorial in the Taste of Home magazine and a full-page ad in the Taste of Home 2008 Cookbook. The Taste of Home sponsorship was a recipe for success. Thousands of samples and coupons were distributed in numerous markets through pre-show sampling. Our brand activation services helped GFV garner millions of PR impressions and increased their perception of the brand among Taste of Home consumers. The perfect pairing of great wine and food delighted taste buds and created an unforgett able experiential marketing event.