Vegas is not just a hot spot for high rollers and bachelors — it has become the entertainment capital of the world. Yet even with all the games, shows, sports, food and fashion, not everyone knows it’s the ultimate destination for people to escape the daily routine. The Vegas team turned to Centra to increase awareness and tourism by bolstering their Crazy Times Call for Crazy Fun campaign. To get people thinking about the city of neon lights, we designed advergames for visitlasvegas.com, which created stickiness to the site and entertained people as they learned about Vegas and special offers. We developed a sweepstakes promotional microsite that enticed people with the thrill of winning big through The Ultimate Vegas Escape sweepstakes and offered “wild, crazy and once-in-a-lifetime” prize packages. We managed a Crazy Fun Vegas Instant Win game to further build upon the gaming theme. Visitlasvegas.com was supported by print, radio, TV and online marketing. The campaign hit the jackpot. The advergames drove traffic to the website promotion, kept people online and increased entries into contests. We proved we know how to find the sure bet when it comes to one-of-a-kind promotions.